Lenskart has really changed the eyewear industry in India. It has brought new ideas and better ways of doing things to a field that wasn’t organised before.
Changing the eyewear business
Lenskart was started in 2010 by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi. It started out as an online store for contact lenses. It quickly grew to include prescription glasses and sunglasses, which had a big effect on how Indians think about and buy headwear.
A Journey Driven by New Ideas
The key to Lenskart’s success is its use of cutting-edge technology. Lenskart has made shopping for glasses easier and more fun by letting you try on glasses in 3D and giving you eye exams online. Its growth to over 2,000 shops across India is a big deal because it bridges the gap between the ease of shopping online and the personal service you can get in person.
The Start of a Visionary
The fact that Peyush Bansal went from working at Microsoft to starting Lenskart shows how brilliant he is. His first business, Valyoo Technologies, made it possible for Lenskart to be made. He saw a hole in the glasses market and filled it by starting Flyrr.com in the US. This led to the start of Lenskart in India. This move from technology to retail shows a great mix of strategic thought and a willingness to try new things.
Putting together a business plan with heart
Lenskart’s inventory-led business plan makes sure that customers get stylish, high-quality glasses at reasonable prices. With more than 5,000 frame styles and 45 lens types, it’s clear that the company cares about both quality and variety. Lenskart is committed to providing excellent service, and the direct-to-consumer model helps it keep control over product quality and customer experience.
Motivating Growth and Strength
The story of Lenskart’s growth is one of strength and drive. The brand has carved out a large part of the market by using aggressive marketing and unique products to stand out from both organised and unorganised sectors. Its move into real stores and release of low-cost items like daily contact lenses show that it is serious about its goal of making eyewear available to everyone.
Lenskart is still committed to its goal of making quality eyewear available to everyone, even as it continues to grow. For example, it recently launched Lenskart Lite, a low-cost franchise model. The company is an example of how to do things right in the retail business because it is dedicated to new ideas, high quality, and happy customers.
