FSSAI orders the removal of ‘100% fruit juice’ claims from labels and advertisements.
The Food Safety and Standards Authority of India (FSSAI) has issued a directive directing Food Business Operators (FBOs) to remove any claims of ‘100% fruit juice’ from labels and ads for reconstituted fruit juices. The regulatory agency detected misleading marketing tactics, prompting this measure. Immediate compliance is required. According to the FSSAI, some FBOs have…