Case Study: Haldiram – The Transformation from Bhujia Shop to Billion-Dollar Business
Introduction Haldiram, originally a small Bhujia shop in Bikaner, Rajasthan, founded in 1937 by Ganga Bhishan Agarwal, evolved into a global brand known for its wide range of sweets, snacks, and other food products. The journey of Haldiram’s growth and success spans three generations of the Agarwal family, marked by strategic decisions and innovative marketing…